FAPI Marketing Framework

Organizational Marketing

Planning & Management

Building a modern marketing capability and infrastructure that is scalable and profitable through the FAPI Marketing Framework starts with a conversation.

Set Your Marketing Direction & Stay Ahead of the Curve

We specialize in assisting businesses to stay at the forefront of dynamic marketing and technological advancements. Leveraging our expertise in marketing and IT, we provide comprehensive support in implementing cutting-edge marketing systems that effectively utilize technology to drive success.

Change direction

Re-engineer your marketing model to shift the marketing direction and alter your business's core value proposition, target audience, or channels to market

Identify opportunities

Adopt a proactive approach in identifying and pursuing new marketing opportunities and technologies capitalizing on innovation

Improve performance

Focus on enhancing your current marketing performance. Streamline marketing processes, capability resources and optimize execution potential

Vision, Support & Knowledge. At Your Pace

Customer success is our priority, whether it means developing strategy and plans or supporting marketing execution. We provide comprehensive support and guidance to businesses at any stage of their marketing lifecycle by developing customized strategies tailored to each client's specific needs.

Marketing Strategy

Review your organization's overall approach and direction chosen to achieve its marketing objectives

Tactical Planning

Map the specific actions and initiatives that support the implementation of your strategy

Project Management

Develop a systematic process of planning, executing, and controlling marketing projects

Team Training

Enhance the skills, knowledge, and capability within a team to improve performance

Resources Planning

Evaluate and assessing the available resources, such as budget, personnel, and tools

Function Realignment

Reorganize the marketing functional area to align with strategic objectives

Create Marketing Value

Understanding the unique and subjective nature of your organization's relationship with its customers, we help you create tailored marketing experiences to create marketing performance that is effective, engaging, and ultimately more successful

Resources & Insights

Find information and tools for individuals and organizations looking to enhance your team's marketing management skills. Practical guides, templates, and articles on various topics such as leadership, project management, and team building.

By Chasefive Management 15 Mar, 2024
According to leading job sites, there are over twenty distinct marketing role categories, including content creation, market research analysis, product marketing, public relations and more confirming how marketing is an extremely diverse and complex field. To rationalize the allocation of responsibility within the marketing team, it is essential to clarify the distinction between two crucial areas - marketing management and marketing production functions. This distinction can sometimes become blurred, underscoring the importance of a clear understanding of the differences between the two. The FAPI Marketing Framework™ outlines specific roles and responsibilities for its project members, including the Plan Master, Functional Leads, Production Executives, and the Leadership Team. Here's a summary of each role within the Framework™:
By Chasefive Management 12 Feb, 2024
Strategic hiring in marketing. Aligning team structure with marketing goals
By Chasefive Management 23 Jan, 2024
Effective marketing relies heavily on analyzing data, which is essential for accurate forecasting and guiding strategies that improve performance, including prediction and control. Achieving optimal interpretation of data and forecasting performance requires the right combination of Context, Metrics, and Relevance . Conditionality is critical for taking timely and appropriate action. 
By Chasefive Management 19 Jan, 2024
In the dynamic landscape of Small and Medium Enterprises (SMEs), the marketing department plays a crucial role. However, SMEs typically navigate unique challenges in this arena, as highlighted in our report, "The Status of Marketing Departments In SMEs: Small Teams, High Turnover, and an Emphasis on Versatile Skillsets." This report sheds light on the nuances of marketing in SMEs, characterized by small but agile teams, noticeable turnover rates, and the growing necessity for diverse skillsets. Download the full report in the FAPI Marketing Framework Hub With an average of just 1.8 marketing employees per company in SME businesses with fewer than 100 employees, these teams represent less than 4% of the total workforce. This statistic not only highlights the lean nature of these departments but also underscores the breadth of functions and responsibilities they manage. Key areas covered in the report include: SME marketing: small teams, big scope : A deep dive into how SMEs are managing with smaller marketing teams and the breadth of responsibilities these teams handle. High turnover rates affect SME marketing : An exploration of the causes and impacts of high turnover rates in SME marketing departments and strategies for retention. Versatile skillsets needed in SME marketing teams : Insight into the diverse skill sets required in SME marketing, and how businesses can cultivate such talents. Mitigating small team challenges in marketing : Practical approaches for overcoming the challenges posed by small team sizes in SME marketing. Conclusion and takeaways : Summarizing key insights and actionable strategies that SMEs can implement. For a detailed exploration of these topics and to uncover robust solutions, download the full white paper at the FAPI Marketing Framework ™ Hub here . Rationalize your marketing efforts and drive predictable outcomes with the FAPI Marketing Framework™. Contact us to learn more
By Chasefive Management 16 Jan, 2024
Chasefive, a leader in marketing strategy and innovation, is proud to announce that it has been awarded the notable Innovation in Business Award for Best Marketing Planning & Management Framework 2023. This recognition is for the company’s innovative FAPI Marketing Framework™. Innovation in marketing management Chasefive’s FAPI Marketing Framework™ is a testament to the company’s commitment to pioneering the future of marketing management. The award underscores Chasefive’s relentless pursuit of innovative strategies and solutions in an industry characterized by rapid evolution and intense competition. Bridging strategic goals with marketing excellence The FAPI Marketing Framework™ is Chasefive’s response to the growing need for a marketing organizational structure that aligns seamlessly with business objectives. Designed to foster strategic alignment, empower teams, and adapt to market changes, the framework has set a new benchmark in marketing efficiency and effectiveness. Empowering teams for impactful results At its core, the FAPI Marketing Framework™ is about equipping marketing teams with the tools and insights necessary for creating resonant and successful campaigns. By focusing on the alignment of marketing activities with overarching business goals, the framework ensures that every effort is both innovative and strategically focused. Adaptability in a dynamic marketing landscape Acknowledging the ever-changing nature of the market, the FAPI Marketing Framework™ is built to be adaptable, allowing strategies to evolve in response to new trends and data. This feature of the framework has been crucial in maintaining relevance and achieving sustained success in marketing campaigns. This award is a recognition of the collaborative efforts at Chasefive. It highlights the company’s culture of teamwork and innovation, which has been pivotal in the development and success of the FAPI Marketing Framework™. Future forward For Chasefive, the Innovation in Business award is not just an accolade but a catalyst for future endeavours. It reinforces the company’s dedication to leading the charge in marketing innovation and sets the stage for further advancements in the industry.
By Chasefive Management 10 Jan, 2024
The FAPI Marketing Framework™ provides a comprehensive approach to building a successful marketing strategy that is rooted in three essential pillars: Coherence, Collaboration, and Adaptability. These pillars foster a connected process, involve the entire organization from senior management down to production executives, and enable responsiveness to changing circumstances. The framework ensures an effective marketing process through ongoing progress monitoring and outcome evaluation. This means the approach is continuously being assessed and updated to meet the organization's needs and keep up with the changing marketing landscape. By following this comprehensive approach, organizations can build a marketing strategy that is coherent, collaborative, and adaptable, ensuring long-term success and growth. Cohesive and integrated (connected end-to-end process). The framework provides the company with a comprehensive structure that covers all aspects of marketing planning, execution, and analysis, ensuring control over the entire marketing process without leaving gaps in the strategy. A cohesive marketing process guarantees a unified voice and message, building trust and recognition with internal and external stakeholders. It streamlines decision-making, aligns individual actions with marketing goals, and drives efficiency by eliminating redundancy and wasted effort. Collaborative and coordinated (cross-functional collaboration). Effective marketing requires the participation of all stakeholders in the business, including Senior Management, Functional Leads, and Production Executives. All team members should have a holistic view of the marketing process and contribute based on their specific functional area. Cross-functional collaboration sparks innovative ideas and improves agility, allowing teams to respond quickly to market changes and adjust strategies for better results. Adaptive and metrics-led (r ecursive and self-correcting). The FAPI Marketing Framework™ provides a flexible approach that can respond to changes in circumstances, new information, or unexpected events during the marketing planning and management process . The framework continually monitors progress, evaluates outcomes, and adjusts accordingly, making it recursive and self-correcting. To succeed in today's marketing landscape, adaptability is crucial. This involves adjusting strategies based on new data, trends, and feedback. By embracing agility, the business can seize unexpected opportunities, stay ahead of competitors, and minimize risks to your brand.
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